To claim your business on ChatGPT in 2027, I would start by checking eligibility in Business Hub, claiming the correct listing, completing verification and reviewing the information customers may see. OpenAI introduced this process in November 2026. It gives eligible businesses a way to manage their profile, but it does not guarantee recommendations.
People already ask AI assistants which business to contact and what to buy. In 2027, I would treat that as another place for accurate business information, not a channel to chase with ranking tricks.
This Founder Notes field note is for small and medium business owners, independent practices and the agencies that help them. It covers what OpenAI launched, who can use it and the checks I would make first.
What did OpenAI actually launch for businesses?
On 10 November 2026, OpenAI introduced Businesses in ChatGPT, initially in beta.
I would not treat the parts of that launch as one product.
- Business Hub: The place to claim a business, verify it, update information, add a product feed where that applies and view aggregated insights.
- A ChatGPT business profile: The listing people can open when a business appears in a response.
- Business Agents: An optional feature for eligible businesses. Customers can start a clearly labeled conversation that stays separate from ChatGPT’s independent answers.
OpenAI says 1.2 billion people use ChatGPT each week. That is why the feature matters to owners. It does not tell us how many of those people will find a particular business.
A profile presents business information. A Business Agent answers questions on behalf of the business. Neither means the business controls ChatGPT’s independent recommendations. In my work at NextCTL, I would treat this the same way: get the facts right first, then decide whether the optional tools are worth adding.
Who can claim a ChatGPT business profile in 2027?
The first thing I would check is eligibility, not the profile editor. According to OpenAI’s business eligibility information, claiming is initially available to eligible businesses with a website. Availability depends on industry, location, verification and integrity checks. The official setup guide adds an important distinction:
- Online businesses: An eligible business may be able to claim an existing listing or add one that cannot be found.
- Local stores and restaurants: These can currently claim only an existing U.S. listing.
- Authorized representatives: The person claiming must own the business or be authorized to represent it.
You do not need a ChatGPT Enterprise agreement or an advertising account just to claim. An agency can later be given access in Business Hub, but authorization still matters.
I would not assume that a local-business listing is available outside the United States simply because an online business can qualify. I would check the options shown in Business Hub and keep distinct brands on separate profiles, as OpenAI requires.
How do you claim and verify your business on ChatGPT?
I would follow the official claiming instructions rather than a third-party shortcut. The process has two stages: claiming the business, then completing identity verification.
- Sign in to ChatGPT with the account that will manage the business.
- Open Business Hub from the ChatGPT sidebar.
- Find the business and select the correct listing.
- Confirm and verify using one of the methods shown. These may include a business phone, business email, a website-domain TXT record or a Shopify connection.
- Wait for the claim decision. OpenAI emails it.
- Complete the separate Persona check after the claim is approved. Persona may ask for a government-issued ID, business registration information or proof of authorization.
- Review the profile once Persona is approved, then submit any updates for publication.
Claim approval alone does not produce a verified badge. The blue check appears after Persona approval. That second step is also required before you can publish profile changes, connect a product feed, view insights or create an eligible Business Agent.
OpenAI reviews profile updates, and a saved change may take time to appear.
Trying to get found by AI assistants in 2027? I can review how your business currently shows up and help identify which information to fix first. Book a conversation.
What business information should you check after verification?
My first pass would be a plain factual audit. The Businesses in ChatGPT policy says businesses should keep their name, category, address or service area, hours, contact details and offerings accurate and current. I would compare the profile with the website and correct both where needed.
- Business identity: Does the name match the brand customers recognize?
- Category: Does it describe what the business actually does?
- Location and hours: Are the address or service area, and any displayed hours, current?
- Contact details: Do the website, phone and other contact details lead to the right place?
- Offerings: Are the listed products or services still available?
OpenAI explains that ChatGPT may also use information from other sources. A saved change in Business Hub does not mean every independent answer will immediately reflect it, so I would not stop at the profile editor.
For businesses that sell products, OpenAI supports product feeds, including Shopify feeds and CSV or hosted feeds that follow its specification, with details such as pricing and availability. This is a product-data feature, not a general way to upload every service a business offers. According to Shopify’s ChatGPT documentation, eligible Shopify products are already available through Shopify Catalog, and merchants can claim through the ChatGPT Business app or Business Hub. Connecting a feed does not guarantee that ChatGPT will recommend those products.
What can Business Hub insights actually tell you?
After verification, I would look at insights with one question: what can I learn about how the business appears in ChatGPT? OpenAI’s setup documentation describes insights covering the past 28 days:
- Mentions: For an online business, a mention counts when ChatGPT references the website, not the brand name alone. For a local business, it counts when ChatGPT shows a result for that location.
- Website clicks: How often people click through to the website.
- Discovery topics: Aggregated themes, not transcripts of individual questions.
OpenAI says it does not share users’ conversations or Business Agent chats with businesses. Aggregated figures appear only when volume meets privacy thresholds. A blank metric therefore does not necessarily mean there was no activity.
I would use the reports to see how the business is being described, not to claim that a profile edit caused additional sales. That is a narrower task than the broader problem I discussed in AI Overviews, zero-click search and building an owned audience.
Do you need a Business Agent, and what does claiming not do?
I would treat Business Agents as optional. OpenAI initially limits them to eligible U.S. ecommerce and online-service businesses with a website that also meet its Business Agents Policy. Verification alone does not establish eligibility.
An eligible business can preview an agent before publishing it, and customers can talk to it only after it is published. The agent can explain products and policies and link to the website. It cannot complete purchases, make bookings or check a customer’s order. Before publishing one, I would test its answers against the website and policies, and check whether it invents offerings, availability, credentials or conditions. The policy also restricts misleading claims and certain professionally regulated advice, so I would read the current policy and seek counsel where needed.
Most importantly, I would separate claiming from ranking. If someone asks how to rank in ChatGPT, OpenAI’s answer is clear: claiming does not guarantee more recommendations or higher placement. The official business page says ChatGPT continues to make independent recommendations and comparisons. Claiming also does not guarantee sales, make every answer use the edited profile, automatically publish an agent or require advertising. Sponsored Business Agent placements are labeled separately from ChatGPT responses, and OpenAI says advertising does not influence its independent answers.
What would I check before calling the setup complete?
| Step | What official docs say | What I would actually check |
|---|---|---|
| Eligibility | Depends on business type and location | Is this business eligible today? |
| Claim | Business Hub handles claims | Is this the correct listing and owner? |
| Persona verification | Required for further capabilities | Has identity approval finished? |
| Profile facts | Changes are reviewed | Do details match the website? |
| Product feed | Available for eligible sellers | Are product records current? |
| Insights | Aggregated, past 28 days | What can the metrics actually support? |
| Optional Business Agent | Restricted eligibility | Has a human reviewed its answers? |
| Independent answers | Recommendations remain independent | Are public claims about visibility accurate? |
- Confirm eligibility, authorization and the correct listing in Business Hub.
- Complete the claim, then complete Persona identity verification.
- Compare published facts with the website, and correct outdated contact, location, hours or offering information.
- Check product-feed eligibility if the business sells products.
- Review available insights without treating missing data as zero.
- Evaluate Business Agent eligibility separately, and human-review any agent before publication.
- Recheck the public business information after updates are reviewed.
For me, the objective is to get found in ChatGPT with accurate information available, not to manufacture a recommendation.
Key takeaways
- OpenAI introduced Businesses in ChatGPT in beta on 10 November 2026.
- Eligibility depends on business type, location and verification.
- Persona approval is separate from the claim and is required for additional Business Hub capabilities.
- Product feeds, insights and Business Agents have different limits.
- Claiming does not guarantee that ChatGPT will recommend a business or place it higher.
If you want a second set of eyes on how your business shows up in ChatGPT, book a conversation. You can also subscribe to The Production Notes using the signup box below this post.
FAQ
Can any business claim a listing in ChatGPT?
No. OpenAI says eligibility depends on factors including industry, location and verification checks. Claiming is initially available to eligible businesses with a website. Local stores and restaurants can currently claim only existing U.S. listings. Some eligible online businesses may be able to add a missing listing. Check the official setup guidance for the current restrictions.
Does claiming make ChatGPT recommend my business more often?
No. OpenAI explicitly states that claiming does not guarantee increased visibility, higher placement or sales. ChatGPT continues making independent recommendations and comparisons. I would claim the business to manage accurate information and review available insights, not as a ranking tactic. The official business overview explains this distinction.
Do I need a Business Agent or ads to claim my business?
No. OpenAI says you do not need an advertising account or a ChatGPT Enterprise agreement to claim an eligible business. A Business Agent is a separate optional capability with narrower eligibility. Claiming and completing verification come first. Advertising is also separate from ChatGPT’s independent recommendations, according to the official announcement.
Can a Business Agent take an order or book an appointment?
No. Under the initial Business Agent capabilities, an agent can explain products and policies and direct customers to a business website, but it cannot complete purchases, make bookings or check a customer’s order. Only eligible businesses can publish one. I would still review the agent’s responses before publication and check the current Business Agents Policy for its restrictions.
